Society for Financial Awareness ("SOFA")

Randy Deaton is proud to be a member of The Society for Financial Awareness (SOFA), a 501(c)3 not-for-profit educational speakers' bureau. Randy is President of the Louisville, KY Chapter. SOFA's members are comprised of professionals in finance, tax, real estate, mortgage, wellness, and estate planning that share a common desire to advance the level of financial literacy for the public at large.

There is so much to be learned that is never taught in school and SOFA provides the platform from which to make this information readily available. SOFA provides this service by offering free on-site educational programs to businesses, government agencies, religious organizations and other private groups. SOFA also conducts seminars for the general public.

Through workshops and seminars, SOFA teaches people the critical information needed to make good financial decisions so they can prepare for and enjoy a successful financial future. Our workshops help people to become aware of risk management, saving and investment strategies, tax savings techniques, and much more. Each workshop is customized to assist individuals in identifying and addressing their individual financial planning needs. And all SOFA education programs are offered at no charge. 

 Seminar/Workshop Topics Include:

  • Getting Fiscally Fit
  • Savvy Social Security Planning
  • College Planning
  • Exploring Your Options for a Quality Retirement
  • Investment Concerns in a Fragile Market
  • Financial Blunders - Lessons We Never Learn
  • Asset Allocation & Modern Portfolio Theory
  • Women Approaching Retirement and Beyond
  • Long Term Care Insurance
  • Investing Basics for Women
  • Understanding 401k Rollovers
  • How to Increase Your Health and Wellness
  • Real Money - Real Estate
  • Refinancing
  • Estate Planning
  • Legal Lessons for Life
  • First Time Home Buyers - Issues of Real Estate
  • You and Your Credit Score
  • Maximizing the Right Mortgage-Strategies in Today’s Market

SOFA's mission is to create and maintain a national presence of  excellence through its membership.  It is our aim and our commitment to:

Eliminate financial illiteracy

Enlighten the public through financial education

Empower all individuals to take charge of their finances

Embrace our communities by building relationships through trust, integrity and public service. 

Call our office today to schedule a seminar at your work, place of worship or organization

502.897.0021